Aug 5, 2008

Will the Arena Naming Curse Strike OKC?

by Steve Smith

For those of you who don’t follow the NBA, the Seattle Sonics are relocating to Oklahoma City. Now comes the frenzy to buy the naming rights for the new arena in OKC which interests us for two reasons: 1) Chesapeake Energy and Devon Energy will both be in the mix for the naming rights, and 2) interesting anomaly known as the stadium naming-rights curse. Google it now and you will find a landscape littered with large naming-rights deals and ruined companies — the most famous example is, of course, Enron Field, the former name of the Houston Astros ballpark. Anyone remember Ameriquest Field?

Needless to say, Chesapeake-Devon Arena would be my choice. It has a nice ring to it.

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