Baskin Robbins Invasion Coming

by Steve Smith

Question: How much Baskin Robbins does Fort Worth need? The answer: about 50 stores worth. How do you like your ice cream? Old school like Baskin Robbins or Braum’s? Yuppified and served in a waffle cone with plenty of mixins like Cold Stone Creamery? Fancy-pants gelato like Paciugo? Or a la Mexicana from a paleteria?

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8 Comments, Comments or Pings

  1. Paul

    Braum’s FTW. We don’t have them this far south (Houston), which is tragic. I guess they can’t survive the sub-tropic heat and humidity. Waffle Houses are rare, too, as they don’t prosper this far west, much like Kudzu and NASCAR.

    Great childhood experiences at Braum’s have led to a permanent problem with the word “sherbet,” which I still want to spell/call “sherbert.” Old habits die hard.

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  2. This passage from Wikipedia explains the absence of Braum’s in Houston:

    “Braum’s is noteworthy for its level of vertical integration. Almost all the food products sold at Braum’s are processed or manufactured directly by the company; Braum’s owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 km²), as well as its flagship family dairy farm in Tuttle, Oklahoma. Braum’s describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.

    In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile radius of the home farm in Tuttle.”

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  3. Paul

    Wow, great info — thanks, Kevin! No wonder I crave Braum’s …

    Here’s a question for anyone interested (and that might be only me): Where is the southernmost Braum’s? When I come to visit the Smith clan in Fort Worth, I always stop at the Braum’s in Corsicana on I-45 (or at least, I think it’s in Corsicana). Does anyone know of a Braum’s south of that one? I suppose I could look this up on their corporate website, but somehow that feels like cheating …

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  4. Max

    Paul,

    …or measure 300 miles from Tuttle, OK.

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  5. Paul

    Following that logic, it would appear that they could exist no further south than Waco, and no further southwest than Abilene. Nothing south of Corsicana on I-45 is big enough to merit a Braum’s, I’d guess.

    This might be the first example of a Braum’s discussion threadjacking a post about Baskin Robbins. Does that make me some kind of Braum’s troll? If anyone from Braum’s is reading this, please consider my hard work in championing your restaurant and offer me some free crinkly fries next time I stop by.

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  6. Max

    http://www.braums.com/StoreLocator.asp?r=1&s=TX

    Corsicana appears to be the winner, unless you count Hillsboro, which appears to be farther south, but farther from Houston, which was your real question.

    Now, to get us back on track. There are 33 BR locations in and around Houston (50-mi radius):

    http://www.baskinrobbins.com/StoreLocator/PrxResults.aspx?hdnLatitude=29.7631&hdnLongitude=-95.363098&hdnType=ByLocation&rdoUnit=Mi&txtPostalCode=&txtAddress=&txtCity=Houston&selStateProvince=TX&txtDistance=50&txtMatchesperPage=5

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  7. walton

    Mmmmmmm………Braum’s Vanilla Chunky Chocolate

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  8. VinnyV

    I suppose if I was going to go to the Grapevine BR meeting, my first question would be why did BR fail in Ft. Worth previously? They shut down the two stores that I would visit occasionally. Do you think the competition was too stiff from Braum’s? And if so, how is it any different now? It just seems like it’s trying to re-introduce “Dunkin’ Doughnuts” to a city with a half-million mom & pop-owned doughnut shops.

    Sorry - don’t mean to sidetrack us again - just always been curious since moving back to TX why FW has the need for so many doughnut shops. Do we like doughnuts that much?

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