Feb 13, 2008
by Pete Wann
There’s no proof of an upcoming Apple Store like a job posting on Apple’s website!
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27 Comments, Comments or Pings
jonathan
what does that say for location? the image suffers bad comression on my (non-i) phone.
Feb 13th, 2008
simeon
what about the southlake town square one?
Feb 13th, 2008
Adam S.
Now you can overpay for computer products while keeping your sales tax dollars in Fort Worth!!!
Feb 13th, 2008
steph
Driving to Southlake makes me cry (I drove there 6 times in 3 weeks trying to get my iBook fixed over the holidays)! I’ll be happy to have an Apple store here in FW!
Feb 13th, 2008
Pete Wann
@ Jonathan - It says University Park Village. That’s the shopping center on University Drive with the Williams-Sonoma and Barnes & Noble in it.
@ Simeon - Have you ever been to Southlake? It’s nowhere near Fort Worth. (Well, I guess it depends on your definition of “near.” It’s closer than say… Tokyo.)
@ Adam S. - This isn’t a technology blog, and I’ve already gotten beaten up for supposedly dissing someone’s religion on this site this year, so I’ll just let you have your little comment. For the record, though, ALL of the contributors to West and Clear are Mac users, and I earn my living supporting and repairing them, so it’s safe to say that this is pretty welcome news to us.
@ Steph - Me too! I guess Apple finally took heed of my plaintive cries for a store in our city whenever they’d send me a “tell us about your experience at the Apple Store” e-mails.
I’m disappointed to see that there’s also a store slated for Stonebriar Mall in Frisco, though. That puts 5 Apple Stores within 20 miles or so of the major population centers of Dallas, and only ONE in the same position in Fort Worth. According to Wikipedia, Dallas has 1.2 million people, and Fort Worth has nearly 700,000. That means if Dallas gets 5 stores, then we should have 2.5. I’ll count Southlake as the .5, and now University Park as one of the two; where’s the other one going to be?
Feb 13th, 2008
John K.
When my wife went in the Gap in University Park Village around Christmas she was told that it was going to be closing because someone else wanted to lease the space and was offering to pay more. I bet that is where the Apple store is going…
Feb 13th, 2008
dustin
i hear there will be one in the Glory Park development in Arlington.
Feb 13th, 2008
Annie
Finally—a reason not to have to drive to Dallas!!! Maybe an Anthropologie–Restoration Hardware–J. Crew—J.Jill and others are to follow!!
Feb 13th, 2008
Sirius
No surprise since Dallas is moving to Fort Worth!
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love your home town
Feb 13th, 2008
Kevin
How is an Apple Store “Dallas?”
Feb 13th, 2008
steph
If anything, an Apple Store is Cupertino, not Dallas. And didn’t Plano get their Apple store before Dallas anyway?
Feb 13th, 2008
Sirius
who needs Apple Store’s snooty service - if you can get service at all - when you can buy what you need from Jeff at FW Camera.
Okay, so there are no bamboo floors, no soft lights and no snappy dressers. but the gang’s all there and they know what they’re selling.
and there’s always Mac Zone, if you know what you need.
why do we want to look like, feel like and be like all the other candy on the shelf??
Feb 13th, 2008
Stephen
Hey.. I’m happy for one close… I hate having to go to the uptown dallas store. Woohoo. A little disappointing its going into UPV instead of museum place.
Feb 13th, 2008
Kevin
Every time I’ve ever been to an Apple Store, I have never received anything less than exemplary service, so I’m not sure where “snooty” comes from.
I have known Robert Rozell in the Mac department at Fort Worth Camera Supply for many years, well before there ever was a Mac department there. I used to do regular Mac training presentations at CompUSA on Bryant Irvin when he and Apple representative Steve Douglas worked there. I’ll continue to go to FW Camera for most of my needs (it’s closer to my loft, and it’s next door to the uber-yummy Four Star Coffee Bar), but if there’s something I need that’s not available (or if I need direct access to the Genius Bar for warranty work), I’ll be freaking THRILLED not to have to go to Southlake (yuck) or Highland Park. It’s a PITA, stressful to drive, and just spews more pollutants into the air. I’ll be able to ride my bike to the FW Apple Store (though of all the places they looked at, University Park Village is by far the lamest - I wish they’d have gone into Museum Place or something similar. I can understand the benefit, though - splitting the location between downtown, the Cultural District, and TCU is probably not a bad idea).
Feb 14th, 2008
steph
Wow! I don’t want the Apple store so we can be like everyone else. I want an Apple Store so that I don’t have to drive a million miles through horrible traffic to get warranty work done on my iBook. Like Kevin, I totally dig the Apple stuff at the camera store and I’ll still go there, but there are some things you just have to go to the Apple store. Like when the camera store was out of Airport Express base stations.
Feb 14th, 2008
Kevin
Pete - if I were putting in a second Apple Store, I’d go downtown or Magnolia. University Park Village is close enough to the Cultural District that I doubt you could pull off one there now.
A bit more radical option would be Six Points - an Apple Store would look right at home in the Urban Race Street development.
Feb 14th, 2008
Sirius
touché
I give…..as long as you all promise to support local fist!
ain’t Robert grand?!
Feb 14th, 2008
Pete Wann
I don’t think Magnolia is built up enough with retail of the caliber that Apple is usually looking for.
As for University Park Village, vs. other areas, I can’t think of a better EXISTING location aside from maybe Ridgmar Mall. I don’t think Apple wanted to wait for Museum Place.
I don’t see UPV as being lame at all. In fact, it’s exactly like the sort of places that they put their other stores; look at Southlake for an example.
Urban Race Street would be cool, but remember that Apple isn’t an anchor store. They like to put their stores where there’s already established high-end retail.
Feb 14th, 2008
Pete Wann
John K. - Sorry, your post got caught in the SPAM filter for some reason.
Regarding your Gap comment, my sources are telling me that it’ll be the old Bombay location, but the Gap spot would probably be slightly better because it’s higher profile and easier to see from the street.
Feb 14th, 2008
Kevin
Pete - I had no “reality” in my suggestions. Just what I would do.
I would not put an Apple Store in any Fort Worth malls. It’s my view that malls will be irrelevant in the not too distant future, but that’s another topic…
As for UPV being “lame,” I speak from an urban design perspective. Southlake Town Square is at least of proper urban design in its layout. The parking lot at UPV is lame, to me. It’s by far the nicest development of the upscale stripmall type in town, though, and it could have been a lot worse, so it doesn’t bug me that much.
Feb 14th, 2008
Will
I’ve been to Ft Worth Camera to buy Holgas and to look at iMacs. I didn’t get that friendly of a reception. In fact, no one even approached me while I was standing at the Mac counter. I should give them more than a couple of shots, but still, I certainly welcome a full-fledged Apple location no matter where it is.
Feb 14th, 2008
Joel
Re: “Maybe an Anthropologie–Restoration Hardware–J. Crew—J.Jill and others are to follow!!”
Most of those are slated for the new West Gate center (redeveloped River Plaza) across University from UPV. The site plan passed out of Council two weeks ago.
Feb 14th, 2008
AnnZ
Yep, I was going to say what Joel said…I saw those stores on that site plan as well and am looking forward to that retail coming to Fort Worth!!
Feb 14th, 2008
Rick
The guys at Hardin Computer have always taken good care of me. Why would you take your computer to Dallas to get it fixed? Just take it to those guys in Arlington.
Feb 14th, 2008
urbndwlr
Joel,
did the developers say that those tenants (Anthropologie, J Crew, and Restoration) had signed leases or were they simply shown on the site plan as prospective tenants? I truly hope we see a good number of high quality, local, independent retailers included in these new retail spaces. It would be a shame if all of our new retail environments are only filled with national chains.
Feb 15th, 2008
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