So What’s The Deal With Airline Food West 7th?

by Kevin Buchanan

I’ve been to some desolate places - Roswell, New Mexico, for example. Here’s a town that’s literally in the middle of a scrubby, rocky desert, a place that should drive most men mad. And in fact, it has done exactly that; Roswell, like, say, Weatherford, has three Sonics. Two of these, though, had no drive-in component, yet still retained the “America’s Drive-In” signage. Madness on multiple levels, that, well and truly. Take a jaunt much beyond Main Street in Roswell and you vanish into the desert like a mirage. I know - I’ve done it. Limbo sends its regards, by the way.

(Yes, Limbo is in the desert outside of Roswell, NM. For the curious, Purgatory is in Dallas, which explains a lot, really; Hades, then, must surely be Arlington.)

Desolate can mean a lot of things, but few places compare at the moment to West 7th Street here in Fort Worth, between downtown and the museums. If you’ve been there lately (and I’m guessing most of you in Readershipland have), you may have noticed something: it’s all gone. Really. It looks like a practice arena for the Vogons. It is as if the heavens themselves were sundered in twain and a great maelstrom wiped the neighborhood from the map - except for the Montgomery Ward building, of course, which has proven that it can survive anything. (It’ll still be around for the damn dirty apes to use when they take over, I’m sure, and they’ll use the hole in the middle to string up Charleton Heston for sport.)

Thing is, though, the current destruction and desolation is serving a larger purpose. West 7th, after what seemed like generations of underwhelmtion (if that’s not a word, it should be), is booming like nobody’s business. Today, I’d like to take you on a trip down the street and show you what’s coming that will turn West 7th into one of the coolest urban corridors anywhere.

The development occuring on 7th (except for the back half of Montgomery Plaza - a rant on that in a moment) follows the principles of New Urbanism, an urban planning methodology that seeks a return to more traditional pre-war development patterns by promoting mixed uses, putting buildings right up against the sidewalk, and placing emphasis on pedestrians over car traffic. These developments will help create a denser, walkable environment on 7th that will allow more people to live, work, and play in easy walking distance from many destinations and to spend less of their time attached to their cars, not to mention creating a better environment for our eventual modern streetcar system that’s in the planning (see here and here for more on that).

Before we get into specifics, here’s a nifty little map I made for You, the Readers, to give a basic overview of what’s happening at the moment on West 7th:

The legend is thus:

  • Red - Montgomery Plaza
  • Yellow - So7
  • Green - Presidio
  • Light Blue - Untitled Cypress Equities Development
  • Darker Blue - West 7th by Cypress Equities
  • Orange - Museum Place

Worry not, for all shall become clear soon. Let’s get started with the most obvious:

Montgomery Plaza

Strictly speaking, the Montgomery Plaza development as a whole is not new. The project’s been open for a while now, and has been fairly successful despite being saddled with some very unfortunate design choices by the original development team. The historic Montgomery Ward building had a hole carved into it to serve as a gateway to the back of the property; here, the old warehouse/loading dock complex was demolished, but instead of doing some proper design work and building something truly great the developers took a typical Burleson strip mall and fancied it up with some Mission Revival detailings, encircling a vast ocean of parking. From an urban design standpoint, it’s nothing but a giant cup of fail. The rear of the development is a pavement wasteland dominated by speeding SUVs, and a complete waste of property. Just look at how much land is consumed by parking lots compared to how much is leasable space, and you’ll see just one of my many, many problems with modern suburban design. It was a completely inappropriate use of land in a central city location, and its only saving grace is that it brought a Super Target to the city core. There were many ways to make it better, but the developers took the cheap & cheesy way out.

That all being said, the redevelopment of the actual Montgomery Ward building is grand. If you think of the two parts of the property as being on seperate universe planes, it’s a lot more tolerable. The Montgomery Ward building itself is already home to several retailers, but the reason I’m including it now is that the long-awaited condo portion of the project is at last underway. The gutted upper floors of the building are now being stuffed with luxury living spaces and two levels of parking, while the rooftops will become swanky decks with pools, hot tubs, cabanas, and all manner of other such luxo goods. Construction is now underway, so if you’ve been wondering why an entire column of windows on the building’s east side have been removed, it’s to facilitate construction on the inside.

An example of one of the condos:

The aforementioned rooftop deck. Incidentally, that spirally thing to the right of the cabanas? That’s a shower, which automatically glows softly when occupied. Swank, thy name is Fort Worth.

Floorplans range from 946 square feet to over 4,600 square feet, with prices ranging from the mid $200,000s to over $1 million. If you’re interested, better not linger - they’re apparently over 70% sold already.

Presidio

Across Carroll Street to the west, Centex’s CityHomes division (who are building the Westview condos in downtown on Henderson between the Firestone and AMLI Upper West Side apartments) has announced Presidio, a new townhome development that will replace a former barbed-wire fenced parking lot. Seems like a nice trade, no? Presidio will be of some fashion of Mission Revival-esque architecture, with stucco and red tile and all the other things that go along with that.

Presidio will consist of 20 two- and three-story three-bedroom townhomes of between 1,800 and 2,000 square feet. My sources did not give any information on Presidio’s price point yet, so we only have speculation. Westview, the other CityHomes development here in the Panther City, is one of the more affordable developments in downtown, with units starting in the $150k range, so it will be interesting to see how CityHomes positions their second Fort Worth development.

By the way, across the street from the Presidio site is the old Gernsbacher’s restaurant supply store building, which is now being turned into…a church. That’s right, Fellowship Church has bought the old warehouse and is already underway in creating a “Satellite Worship Center,” which is either a facility for remotely-broadcasted sermons from their main facility elsewhere, or a place where people give sacrifices to an impressive altar of Sputnik. My money’s on the latter, personally.

So7

So7, which is short for “South of Seventh,” is a large mixed-use project going in at the edge of Trinity Park. The project is being built over the course of about a million phases, which have been ongoing for some time. In an effort to make sure all the land got used, the developer has been working from the back of the property to the front, so only recently has any progress noticeable from 7th been underway.

Phase 1 of the development was a Marriott Residence Inn built on Stayton & Museum Way (a new street built for the development). At the same time, Phase 2 kicked off with the construction of severa blocks of Mediterranean-style townhomes centered around a new roundabout intersection with a fountain in the middle:

Phase 3 started earlier in the year, as the ArtHouse condos between the townhomes and the Residence Inn got underway. The ArtHouse portion features a more modern architecture style in contrast to the Mediterranean look of the townhomes.

Phase 4 got moving not long after, with initial site prep behind the Residence Inn for The Stayton, a retirement condo development. The Stayton will be a complex of three ten-story towers nestled between Museum Way and the Lancaster bridge. No rendering is available as yet of this portion of the project, which is expected to open in 2010.

The final segment of So7 has also been the most anticipated, for it will be the most visible: the Shops & Lofts at So7. In a complex of mixed-use structures stretching from 7th Street to the Residence Inn, the Shops & Lofts will feature hundreds of loft condos over retail space, which will front 7th, Stayton, and new streets being added for the development, all arrayed around the sort of plazas and fountains found in the early So7 developments. A look at how the buildings will appear from 7th Street:

Currently, crews are excavating for the Shops & Lofts. Not a lot of tenants have been announced for the retail portion of the project, but one that has is Primo’s, the grill from Uptown Dallas.

Untitled Cypress Equities Development

Not much to say about this one - the former auto glass store on the property was torn down around the same time as a lot of the demolition work for the other Cypress development, West 7th, was going on. Word is that this site will be home to a mixed-use multistory office or bank building of urban design.

West 7th by Cypress Equities

Cypress Equities is currently underway on West 7th, a large mixed-use development bounded by 7th, University, Morton, and Foch. The entirety of the old Acme Brick headquarters property is included in this development. Nearly everything on the blocks involved, basically with the sole exception of Fred’s along with a handful of other structures, is being demolished for this development, including all of Acme’s old buildings. The development will include extensive retail space, new seven-story office buildings, and 345 apartments in a dense, mixed-use environment.

Extensive demolition and construction work is already underway. The Acme buildings are the last to be brought down, but as you read this heavy equipment is already chewing away at them. The rest of the blocks have been cleared and construction is underway.

Some of the tenants either rumor or confirmed for West 7th include a seven-screen movie theater operated by Movie Tavern, L.A. Fitness, Fireside Pies (a pizza cafe), Brut (wine gallery), Tom Tom, Iron Cactus, and Splitsville (a high-end bowling/cafe/bar/sushi place). Here’s a look at what West 7th will be like when completed:

Museum Place

Rounding out the major development is Museum Place, perhaps the biggest one of them all. Museum Place is an 11-acre development that radiates out from the big University/7th/Camp Bowie/Bailey intersection and will radically change the “gateway” to the museums and downtown. It will feature 173,000 square feet of ground-level retail space, 130,000 square feet of Class A office space, an Aloft hotel, 40 purchasable condos, 500 rental apartments, and a new Post Office designed by Pritzker Prize winning architects Venturi, Scott Brown, and Associates.

(As an aside, the Museum Place Post Office means that Fort Worth’s Cultural District will feature architecture by an astonishing four Pritzker Prize winners: Philip Johnson (the Amon Carter Museum, along with the Water Gardens), Tadao Ando (The Modern), Robert Venturi (Museum Place Post Office), and Renzo Piano (the upcoming expansion to the Kimbell). The Pritzker Prize is considered the Nobel Prize of architecture. It’s also considered the world over to be all but certain that Louis Kahn (of the original Kimbell) would have won a Pritzker had he lived to see the award introduced, so in essence we’ll have five examples of the work of such world-class architects here in Fort Worth, all within a few blocks of each other.)

The new Post Office, which is going up where University and Bailey come together. The tornado-bent billboard poles are being reused as part of the public plaza in front of the building:

Also around the big intersection are these two buildings, which will house most of the office space. The building on the right is currently going vertical between Bailey and 7th, while the triangular Flatiron-style building will occupy the slice of land between 7th & Camp Bowie formerly occupied by a Texaco:

The building on the right will house retail, office, and condo space. It’s currently under construction - the two big cranes looming over the intersection are for this building. Meanwhile, here’s a newer rendering of the triangular building.

The rest of Museum Place will be a mixture of various types of building, all of which will feature residential over retail. One in particular is interesting - the existing 7-11 at 7th & Arch Adams is being torn down for one of the new Museum Place buildings, and it’s moving to another Museum Place building:

7-11 is reimagining their presence as a “corner store” type of establishment, rather than a typical gas station/convenience store. They’re integrating very well with the new design - here are a couple of renderings of what the finished product will look like.

Pretty much everything else in the development zone is being demolished, including the old Wreck Room club and the current Post Office.

The historic building that houses the Great Outdoors, however, is not part of the project and is not being demolished - but its parking lot is being replaced by an extension of Barden Street, and will feature on-street parking.

The rest of the project will be between 4-6 stories tall and look something like these renderings, with large public plazas, and traffic calming devices such as on-street parking and special intersection paving to help keep speeding cars to a minimum.

The Future

Now, this isn’t everything going on around our museums. My intent here was to showcase the major projects that are transforming the 7th corridor between the museums and downtown, but it’s likely these are only the beginning. With city planning director Fernando Costa’s Urban Village Program continuing to draw attention from developers, I’m betting we’ll see even more development along 7th. And when the city finally gets the streetcar system up and running, it’ll spur even more interest.

One area I’d keep an eye on is the so-called “Left Bank” property along the river north of 7th. At least until recently, this land was owned by local architect & developer Ken Schaumburg (of Le Bijou/Schaumburg Lofts/Magnolia Green/etc. fame), but I’ve heard rumors of a sale recently. Whatever the case, Left Bank may be home to major developments in the future. Back the other direction, the established neighborhoods to the west of University along 7th are seeing renewed interest in the form of numerous condo & townhome developments now underway, such as the Village Homes/Ken Schaumburg collaboration Hilltop.

As the city continues its urban renaissance, the Cultural District will continue to redevelop. There’s big changes ahead, not only for the Cultural District but for all of Fort Worth’s urban neighborhoods (such as downtown, Fort Worth South, Six Points, and the like). I think that history will look back on these days as the time period when Fort Worth really started to come into its own as the big city that it’s been denying it is for some time, and while big change is not without its stresses, the end result will be a more livable city.

It’s going to be one heck of a ride.

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15 Comments, Comments or Pings

  1. Dan

    Great write up, really packed with info but not overwhelming. I really enjoyed reading it. Keep it coming.

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  2. Just when I’ve thought I’d seen it all along comes …”(a high-end bowling/cafe/bar/sushi place).”

    I’ll admit to liking the hole in the Montgomery Plaza building, though I wouldn’t quarrel with purists who think otherwise. You’re right on about the back of the project though. Sometimes you wish architects would do like Nancy Reagan said and Just Say No.

    It’s great that the bent metal signposts are being kept, something to tell the grandchildren some day.

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  3. Geez, another Movie Tavern!? Can we please get an art house theater somewhere in Fort Worth!

    I’m not sure if this is really FW coming into it’s own. It seems to me it’s more like FW folding into the monotony of every other city with big dreams of economic prowess. Is it Dallas, is it Southlake, is it Boise? Who knows they all look the same!

    Oh well, you can’t stop what’s coming.

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  4. I am kinda with James here…The problem with big developments like this is that they are so costly and the investors are looking for rapid returns. This means small, local business with charm and character are generally kept out in favor of corporate accounts-payable blandness. I am sure this will look nice, and I bet I will enjoy it, but frankly the future for Fort Worth that I prefer is happening right now on Magnolia.

    The parking lot in front of Target, behind the Montgomery building, is appalling. When I first moved to Fort Worth, I remember pulling into that stadium sized parking lot and thinking “So this is Texas.”

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  5. I worry about the potential for blandification, too, but sometimes, you just gotta go to Target. I like the Wreck Room / Fred’s / Atomic funkiness, but what I’m hoping is that even if most of this development is filled with national-name chain stores, it will create the critical mass of traffic that will make unique local businesses viable, even if they are not located in the development itself.

    I agree with James, though. FW needs an art house movie theater like bad.

    Nice job, Kevin. Keep it up.

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  6. To be fair, Cypress has only said that the theater will be “run by” Movie Tavern, not that it would absolutely be branded a Movie Tavern. Though I’m not exactly hopeful that it’ll be anything else.

    West 7th is going to be like our version of Uptown Dallas, I think - a lot of big money and big brands. I’m confident that Fort Worth South and downtown will keep the local spirit going. Sure, downtown isn’t *all* local guys, but there are still quite a few, and then Fort Worth South is all about the little guy.

    Fort Worth South just needs to hit critical mass of retail and residential, and it’ll take off like a rocket. They’ve set up better zoning and design guidelines than the piecemeal affair over on 7th, too. Mark my words - Fort Worth South will be the coolest thing over over the next several years.

    Downtown is already great, but I think it’ll only get better as more guys like Ricki Derek set up shop.

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  7. Yes, let’s all keep our finger’s crossed for Fort Worth South. (Although that symbol of corporate take over has entered the area via Starbucks on the corner of 8th and Rosedale.)

    Also Kevin in my hurried state of leaving a snide remark I forgot to offer my compliments on what a great write up this is. So thank you!

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  8. Charles Davidson

    All I can say is “UNBELIEVABLE!!” Although I live in the Orlando, FL area now, my heart is always in Fort Worth. I grew up there and went to Paschal High. That was when Paschal had an Air Force (comment by JFK).
    My dad and uncle both retired from “Monkey Wards” on 7th. My uncle repaired watches for 40 years there. Most of that time was spent in a cubby hole under a stairwell.
    My dad was a tire salesman for MW. I can remember coming to see him at the old Service area on the corner. I can still smell the new tires.
    As for downtown, I remember the Palace, the Hollywood and the Worth. Huge old theatres that looked like Egyptian tombs.
    My dad always warned us about going to the south end of downtown (now the convention center). So I guess that is why we went, because we weren’t supposed to. Like the “Joker”. It was a joke shop on the north end and had a “backroom” where the really fun stuff was (XXX).
    I am coming into town next week and can’t wait to see Derek’s new place, looks and sounds great on video.
    Anyway, WOW!! has Cowtown changed and just in 20 short years.
    Thanks for allowing me to reminisce for a while.

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  9. pete a

    uptown’s not so bad… I can’t afford it, but it looks pretty and it keeps the pretentious people away from the places I really like.
    I’m all for it.

    FW South for the win.

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  10. Ron W

    I cannot see the Pics of the Seventh Street article. It just says photo is unavailable. Is the problem on your end or mine. Everything else seems to work fine.

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  11. Ron - it’s my fault. I am going to fix the images as soon as I get the chance later tonight. Thanks for the heads-up!

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  12. Once again, Kevin, Thank you for the info and updates. We’re so lucky to have you here in Fort Worth.

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  13. simeon

    fix the pics!

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  14. The pics is fixed. :) Sorry about that, everyone.

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